Brief as Photos was founded by Paul Clifford and his partner Anna Baxter.
Our dynamics ensure that you get the best of two minds, with the instincts of a finely honed partnership and the mutual benefits of two very different skill sets.
Paul is a writer and photographer with a background in publishing and the arts. He has experience in literary publication, both in print and online, and has worked as an editor for the past five years. He is responsible for the online presence of Westerly magazine (one of Australia’s oldest and most respected literary journals), has worked with UWA Publishing, and is in the process of finishing his first book which he hopes to publish in the near future.
Anna’s experience is primarily in the fashion, sales, visual merchandising and alternative health industries. As a teenager she opened runway shows for Chanel, walked for Akira Isogawa, and was represented by IMG in Paris. After finishing her modelling career she studied reflexology and various other alternative health modalities, while working for Riccarda, Mimco, Corner Store and Sculpure by the Sea, mostly in branding and visual merchandising roles.
Anna’s instincts for branding and anticipating trends in fashion and art direction make her an essential counterpart to Paul’s more analytical and language based skills.
Together we create a dynamism which produces work that is unique, highly personalised and state-of-the-art.